Marketing Research // Ulta Beauty
This project focuses on primary research and its findings. Research consisted of a survey technique to analyze social media trends (influencer, UGC, content strategy) and its effect on consumer behavior.
Marketing Analytics // Horizon Media
Data Analysis for Horizon Media based on a consumer data set and recommendations on how to increase sales. For this analysis I used Tableau for data visualization.
Branding and Strategy // Pure Beauty
Content Creation Direction, Research, and Branding Strategy for a new upcoming brand specializing in eco-skincare. Data was analyzed to understand target audience and their needs.
Data Analysis \\
Universal Superstore Sales Analysis
Unlocking Global Market Insights: Sales and Profitability Analysis. Universal Superstore is a global company that sells furniture, technology equipment and office supplies.
